On September 16th, the magnetic building block brand TRIDO, a new member of Hape brand portfolio, launched its first pop-up store in Kerry Parkside, Shanghai, inviting potential consumers to experience its unique magnetic arts. With its classic geometric shapes originating from Plato, the ancient Greek philosopher, TRIDO takes the traditional building experience to a new level, allowing unlimited possibilities and self-expression and creation.

In 2018, Artur Tikhonenko established TRIDO in the UK, and at the beginning of 2021, Hape became the exclusive distributor of TRIDO around the globe, endeavouring to introduce this creative and unique building block to a wide audience. The pop-up store in Kerry Parkside, Shanghai, is the world’s first physical TRIDO retail store, and we shall see more stores popping-up all over the world in the future. Meanwhile, customers can also pick up their favourites via an applet on TRIDO’s official Wechat account, which allows a more convenient and pleasant shopping experience.

Emerging from the Platonic Solids, TRIDO enables everyone – young and old – to create their own shapes. Through the ingenious array of magnets, the polyhedrons are able to be connected with each other by any of their faces or sides, and due to their ingenious design and abundance of colour (sky, honey, jungle, laguna, flamingo and grayscale), TRIDO offers an immersive experience of discovery, art and inspiration. It is a spiritual activity in which ideas stack-up endlessly to generate more and more sparks, and eventually – after a process of exploration, self-expression, satisfaction, and appreciation – one feels relieved and free of the stresses and anxieties of the day. TRIDO: unleash your inner artist!