Sub-Brand
Hape
Hape® is a world-leading educational toy brand. We endeavor to develop children’s learning spirit through playing experiences, and prepare them for the better world ahead. Hape® toys are creatively designed and eco-friendly.
All of the products meet, and more often, exceed the strictest international standards for quality and safety. But behind the innovative designs and meticulous quality lies the even stronger ethos of Hape®. Hape® toys are a collaboration of global thinking and ecological responsibility. Sustainable, educational, innovative and fun – Hape® toys represent the next generation of play.
PolyM
It is fascinating to see children build and play while having fun and exploring the endless possibilities of their imaginations. Since 1980, the unique, round-edged and flexible PolyM® construction system has been a hit among children and educators all over the world; and the power of each individual player’s imagination means that it’s a product that appeals to everyone, regardless of age.
PolyM® building bricks are produced in Germany, in accordance with the international standards of safety, and are regularly tested by independent testing institutes. Originally built by a father – Anton Meyer, German engineer, Founder of PolyM® – for his beloved daughters, it is fitting that the PolyM® building bricks reach new generations with each passing decade.
Käthe Kruse
Founded in 1911 in Germany, the Käthe Kruse® brand – the originator of a soft doll manufacturer – survived the raging flames of two world wars.
After over 110 years, the fascination of Käthe Kruse dolls, even today, lies in the careful elaboration. Each doll is handmade with the greatest attention to detail, complying with the highest European and American safety standards in the process. The beautiful, well-shaped bodies are soft and strong at the same time, and keep their shape for many years. The doll gets the Käthe Kruse look and the unique touch which is typical for Käthe Kruse dolls. In the design department the outfits are created from the finest fabrics and fine knit, often with hand embroidery.
Just typical Käthe Kruse: with love of detail!
Barrutoys
The Spanish brand Barrutoys represents the world of kids toys “par excellence”. A paradise for the little ones, that will love this surprising range of kids toys. From dressing-up costumes to teepees or pretend hairdresser’s, everyone will find a favourite toy. Barrutoys’ kids toys are also made in Spain in an artisanal way, resulting in high quality toys that will accompany their little owners on many adventures.Barrutoys brand toys are 100% made in Spain and only work with the best quality fabrics.
J'adore
Originating in France, J’adore ®, meaning “I adore you“in English, is a brand that specializes in simple, classic toys for children of all ages. J’adore® defines itself as an economical brand affordable to families of different consumption capabilities. Registered in 2015, with fashionable designs originating from France and high play value, J’adore products have been favored by parents and children around the world and sold in various volume-driven shops, discount stores and the mass market.
Tacco
Arts & Crafts activities have many important functions for children’s development, these include coordination and fine motor skills, self-expression, being more creative and productive, thinking critically and cooperating with others. The Tacco® range has been created to empower children’s creativity and complements our existing assortment.
Eurekakids
Founded in Girona, Spain in 2002, Eurekakids is one of Europe’s largest educational toy retailers. Eurekakids as a brand is well recognized by parents interested in the education and development of children from 0-10 years old for its high quality, predominantly wooden toys, innovative educational focus and orientation around family-shared moments.
Eurekakids is one of Europe’s largest distributors of educational toys with a growing presence in Latin America, China, East Europe and leading the Spanish market. In May 2022, Hape have acquired Eurekakids, which will help Hape to build a vertical business from factory to store.
Schildkröt
The Schildkröt brand for several generations has stood for the traditional craft of doll making unlike any other in Germany. From great-grandmothers to grandchildren – everyone loves and cherishes their Schildkröt dolls. A great deal of love and care goes into the manufacture of each and every one of Schildkröt dolls, boasting exquisite craftsmanship you can see and feel.
From limited-edition, beautifully crafted artist dolls to charming classics such as the ‘Schlummerle’ doll (the soft baby doll for cuddling and playing with, perfect even for very young children) – all products from Schildkröt, including dolls clothes, are made in Germany using non-toxic raw materials as well as sustainably produced materials. In an age where the global toy industry relies more than ever on cheap, mass-produced items, Schildkröt has stood by the principle of traditional manufacturing (‘Made in Germany’) and will continue to do so. The result is high-quality, handcrafted toys that are highly collectible and offer exceptional play value, while also being durable and safe for children. Schildkröt has kept its promise for 124 years.
Little Room
In early time of human’s development, due to low productivity, every member of the tribe has to make their own contribution for the tribe’s survival, including babies, even though they cannot do much, but they have to be strong and healthy, otherwise they will be abandoned.
After all, the food tribe can get through hunting is very limited. At such stage, children whose physical condition is not yet as strong as grownups to be able to hunt and collect food, can only do few things that they can do, use stones for playing, when they play they imitate hunting, one side is for fun, on the other hand is also preparing for the future. Time flows by, so many decades has passed by, the core meaning of toys didn’t change at all.
Frobel
Friedrich Fröbel was one of the most important elementary pedagogues of the 19th and 20th century. He is known all over the world as the founder of the first kindergarten in Germany. beleduc presents the 6 play gifts according to Friedrich Fröbel. All play gifts and information about Fröbel and his pedagogy are described in detail in the informative Teacher Guide that comes with the set.
Beleduc
We are a family-run company with a long tradition. For almost 60 years, we have been developing educational and learning toys for children of kindergarten and preschool age. Our goal is to provide children between the ages of two and seven with the best possible, holistic support. It is especially important to us to promote the joy of playing together and to teach a variety of skills. We place great value on a holistic approach to education.
Beleduc Forniture
The new line of Beleduc furniture for nurseries and kindergartens has a linear, essential, minimalist design. All the furniture is designed to be modular fitting neatly with one another. The beleduc furniture introduces a European look for teaching centres that favour Reggio and Montessori approaches or are just seeking a unique high-quality learning environment.
SENGER
VIVAIO
VIVAIO is Italian for tree nursery, flower nursery, nursery or talent factory. It has the meaning of growing in an environment which prepares for the later life (in a nature or human environment). Our range has purposely been created to grow with children; from their first wooden stacking toys to their physical education materials at kindergarten.
VIVAIO offers a wide range of products that is functional, affordable and accessible to early learning centres across the globe. Our range extends from some of the first sensory and development resources that children will engage with such as puzzles right through to equipment they can actively play with outdoors like a mud kitchen or water channels. Our goal continues to be to listen to the needs of our customers and create a range that suits the needs of all early learning environments.
TopTrike
TopPlay
Since playing outside is more important than ever, beleduc has added to the TopLine series with the sub-brand “TopPlay by beleduc”. The range offers outdoor role-play items that inspire children to go out into nature and explore. The focus is creative outdoor role play.