On Feb. 1^st, the Nuremberg International Toy Fair (Spielwarenmesse) returned to the southern German city after a break imposed by the COVID-19 pandemic. “For three years the industry has been waiting for this moment,” the organizers said in a statement. From Feb 1st ’til Feb. 5th, visitors would “get to experience the ‘Spirit of Play’ at first hand.”

More than 2,100 exhibitors from 69 countries and regions showcased their latest product innovations and trends. Toynamics, the major branch and trade company of Hape Group in Europe, organized a 400 m² booth that welcomed over 58,000 retailers and buyers who were lured in by the exquisitely selected brands and products.

Hape’s founder and CEO Peter Handstein also attended the event, passionately introducing his shiny new toys to the visitors. Many customers and key accounts from Germany and abroad were attracted by his enthusiasm and, more accurately, by the amazing features inherent to the products in his hands. 

This year, the focus of the Nuremberg Fair was on sustainability and augmented reality. In this regard, Hape’s Korko products – made from the renewable bark of oak trees – had fit the bill, as they complete Co₂-negative emissions in their whole life circle. Another sustainable creation is its bamboo series, and the brand new Pandas’ Bamboo House incorporates one of the fastest-growing plants on the earth shows in its design, showing how a Green Planet Explorer can expands their access to green lifestyle. Elsewhere, Senger – the classic handmade organic material brand – also garnered much attention.

Dennis Gies, the CEO of Toynamics led his young team as they demonstrated the Toynamics’ sustainability strengths. In an interview with Toy Fair News by Spielzeug & Baby & Junior, the ambitious entrepreneur said this regarding Hape’s commitment to sustainable play:

“We still attach great importance to sustainability and environmental protection, and actively promote these topics in various areas. We are constantly looking for new ways, as a distributor with new brands, as a manufacturer with innovative materials and new technologies, and as a service provider with individual concepts and ideas, to meet the needs of our customers. There is no such thing as standing still or waiting.”