(Beilun, China) On 26th March, the awarding ceremony of Beilun as China’s First Child-Friendly District was held officially.
The founder and CEO of Hape Holding AG., Mr. Peter Handstein was invited to attend the ceremony and participated in the discussion forum together with guests from different fields，such as the vice president of All-China Women’s Federation (ACWF), Cai Shumin; the representative of UNICEF in China, Douglas Noble; etc.

The concept of Child-friendly City (CFC) is initially proposed by UNICEF in 1996 with the purpose of creating a cozy and comfortable city which is better for children’s growth and development. Beilun is the first district awarded as the CFC in China. As a leading and responsible enterprise, Hape always actively supports local government. As introduced by Mr. Peter Handstein, Hape has developed for more than 25 years in Beilun, and thanks for the long-term cooperation and service with local government, Hape has achieved certain success – being one of the top companies in toy industry. As a responsible corporation, we’d like to share our success and feedback to our society. 

As a commitment to our next generation, Hape launched “Hape Nature Explore Education Base (HNEEB)” in the conference. This project is planned to be built up within 5 years with investment up to 100 million RMB. According the blue print, the HNEEB will be a comprehensive space including ecological tour, organic farm, bookstore, museum and cultural events. It will provide opportunities for parents and children to enjoy their family time together.
The HNEEB project also conforms to Beilun CFC very well, and has been listed as an impressive action of Beilun CFC programs. We believe our future begins and belongs to our next generation; Hape devotes to make the world a better place than we received it.