On February 14^th, João Pedro Azevedo – the CEO of Amorim Cork Composites – and his core team paid a visit to Hape China. As one of the strategic partners of Amorim Cork Composites, Hape shares the same philosophy as Amorim, and is committed to sustainable development. Mr. João Pedro’s visit was of great significance for both Hape and Amorim, as it was a precious opportunity to cement mutual trust, expand future practical cooperation and increase face to face exchanges with a view to elevating our bilateral relationship to a new level.

On the afternoon of the 14^th, accompanied by Hape’s Vice General Managers, Mr. João Pedro and his team visited the “Hape Nature Explore Education Base (shortened to “HNEEB”) and our “Bamboo Research Centre”, located in Gongtong Village, which impressed The Amorim Cork Composites CEO thanks to its unique ecology, stunning views, diverse array of bamboo products and its widespread artistry. For decades, Hape has attached great importance on sustainability, and from its material selections to its manufacturing processes, we strictly follow the “minimum ecological cost” principle. Using bamboo as a raw material further reflects our determination to push towards a greener world – which also coincides with Amorim’s long-term commitments to sustainability. 

Mr. João Pedro visited the product exhibition hall, our offices and the production workshop the following day, and was astonished by Hape’s high-quality, educational and sustainable toys. The CEO also praised the factory’s rigorous and high-level production process, viewing that the development and exploration of cork in Hape has great potential and possibilities. In the meantime, he also firmly believes that Hape will develop more intriguing and sustainable cork products that will amaze customers with their outstanding quality and innovative design philosophy. Notably, Mr. João Pedro showed great interest in the growing live-streaming businesses in China, sharing many insightful ideas and thoughts on Amorim’s future efforts in such endeavours.

In August of 2021, Hape and Amorim co-founded a joint venture, KORKO – MADE BY NATURE LDA, that strives to bring happiness to children all around the world via its original and sustainable products. The date also marked another big step towards sustainability for us too, and Hape – as always – would like to deepen its strategic partnership with Amorim in a holistic manner based on the principle of cooperation and togetherness in order to achieve a bright and sustainable future!