About Hape
As a world-leading educational toy brand, Hape endeavors to develop children’s learning spirit through playing experiences and prepare them for the better world ahead. Hape toys are creatively designed and eco-friendly. All of the products meet, and more often, exceed the strictest international standards for quality and safety. But behind the innovative designs and meticulous quality lies the even stronger ethos of Hape. Hape toys are a collaboration of global thinking and ecological responsibility. Sustainable, educational, innovative and fun – Hape toys represent the next generation of play.
Our History
🇩🇪
“Hape Kindergarten Supply” is founded
🇨🇭
Hape Holding AG is founded
🇨🇳
Establish Happy Arts & Crafts (Ningbo) as logistic and production facility in China
🇨🇳
Establish Hape International (Ningbo) Ltd. as China brand office
🇨🇦🇺🇸
renamed Hape Inc.
🇭🇰
Hape opens Hong Kong office
🇮🇹
Toynamics Italy S.R.L. in 2022)
🇫🇷
Toynamics France SAS in 2022)
🇷🇴
Happy Arts & Crafts Romania is founded as production facility
Hape announces acquisition of Käthe Kruse
🇮🇹
Hape opens research and design studio in Milan
🇨🇳
Establish Happy Arts & Crafts (Lishui) as another logistic and production facility in China
🇨🇳
European Educationall Group is established
🇱🇺
HAKIDS in Luxembourg
🇬🇧 🇮🇪
Hape opens UK office (renamed to Toynamics UK & Ireland Ltd. in 2022)
🇯🇵
Hape opens Japan office
🇩🇪 🇦🇹
Toynamics Europe GmbH is founded
Hape announces investment in the leading Spanish toy brand “Eurekakids”
Joint Venture Ltd.
Hape opens the first Eurekakids retail store in China
🇪🇸 🇵🇹
for Spain & Portugal
🇧🇪 🇳🇱 🇱🇺
Found Toynamics BeNeLux BV responsible for Belgium, Netherlands & Luxembourg
🇨🇳
Establish Hape Education Supply (Songyang) as new logistic and production facility in China
🇨🇳
Establish Hape Taiwan Ltd.
as Taiwan (China) office
Hape and Amorim Cork Composites co-found the Joint-Venture KORKO – MADE BY NATURE LDA
Hape invests in the STREAM toy Sugarobot
🇨🇳
Found Toynamics China Ltd.
responsible for China
toy brand “Eurekakids”
Hape acquires Playwell Enterprises Ltd.
as the toy distributor in Canada
Global Designers
Adam Shillito
Founder of Idkid – a toy design studio
Gert Olsen
Hape Design Switzerland
Greta Giangrande
Hape Design Milano
Luca Salamone
Hape Design Switzerland
Markus Hirche
Hape Design Germany
Minnie Cho
Hape Design Korea
Yang Guokai
Hape Design China
Gloabl Manufacturing
Berling S.I.A
Established: 1991
Location: Jelgava, Latvia
Käthe Kruse GmbH
Our Management
Peter Handstein
Founder & CEO of Hape Holding AG
Dennis Gies
CEO of Toynamics
Sabine Handstein
General Manager of Beleduc
Tobias Vorbach
Chief Financial Officer of Hape Holding AG
Jason Zhou
Executive Vice General Manager
Maggie Qiu
Vice General Manager, Sale
Purity Deng
Vice General Manager, Sale
Alberto Petruzzelli
General Manager of Toynamics Italy S.R.L.
Catherine Rauwel
Judit Escude
General Manager of Toynamics Iberia SLU
Cindy Huo
General Manager of Hape International Inc.
Vivien Zheng
General Manager of Playwell Enterprises Ltd.
Kimy Bohórquez
Hape L.A.C. Region Manager
Latin America and Caribbean
Andrew Ng
General Manager of Hape International (HK) Ltd.
Eric Chen
Hape Taiwan Ltd.