About Hape
As a world-leading educational toy brand, Hape endeavors to develop children’s learning spirit through playing experiences and prepare them for the better world ahead. Hape toys are creatively designed and eco-friendly. All of the products meet, and more often, exceed the strictest international standards for quality and safety. But behind the innovative designs and meticulous quality lies the even stronger ethos of Hape. Hape toys are a collaboration of global thinking and ecological responsibility. Sustainable, educational, innovative and fun – Hape toys represent the next generation of play.
Our History
Establishment Period
Hape Kindergarten Supply is founded
1986
Establish Happy Arts & Crafts (Ningbo) as logistic and production facility in China
1995
Our Management
Peter Handstein
Founder & CEO of Hape Holding AG
Dennis Gies
CEO of Toynamics
Sabine Handstein
General Manager of Beleduc
Tobias Vorbach
Chief Financial Officer of Hape Holding AG
Jason Zhou
Executive Vice General Manager
Maggie Qiu
Vice General Manager, Sale
Purity Deng
Vice General Manager, Sale
Alberto Petruzzelli
General Manager of Toynamics
Italy S.R.L.
Catherine Rauwel
General Manager of Toynamics France SAS
Judit Escude
General Manager of Toynamics Iberia SLU
Cindy Huo
General Manager of Hape International Inc.
Vivien Zheng
General Manager of Playwell Enterprises Ltd.
Kimy Bohórquez
Hape L.A.C. Region Manager Latin America and Caribbean
Andrew Ng
General Manager of Hape International (HK) Ltd.
Eric Chen
General Manager of Hape
Taiwan Ltd.
Global Designers
Adam Shillito 🇬🇧
Founder of Idkid - a toy design studio
Gert Olsen 🇩🇰
Hape Design Switzerland
Greta Giangrande 🇮🇹
Hape Design Milano
Luca Salamone 🇮🇹
Hape Design Switzerland
Markus Hirche 🇩🇪
Hape Design Germany
Minnie Cho 🇰🇷
Hape Design Korea
Yang Guokai 🇨🇳
Hape Design China
Global Manufacturing
Berling S.I.A.
Established: 1991
Location: Jelgava, Latvia
Number of Employees: 85
Specialized in: production of Soft Toys and Baby & Children Clothing
Area: 7,100m²
E-KID S.R.L.
Established: 2003
Location: Sebeș and Brașov, Romania
Number of Employees: 87
Specialized in: production of baby furniture made out of solid wood
Area: 1,800m² Sebeș
2,800m² Brașov
Schildkröt-Puppen & Spielwaren GmbH
Established: 1986
Location: Frankenblick OT Rauenstein, Germany
Specialized in: production of dolls, doll clothes, accessories
Area: 2,500m²
Käthe Kruse GmbH
Established: 1911
Location: Donauwörth, Germany
Number of Employees: 17
Specialized in: production of Käthe Kruse Collection Dolls
Area: 3,229m²
Deko Rame S.R.L.
Established: 1999
Location: Sibiu, Romania
Number of Employees: 120
Specialized in: production of children furniture, furniture components and toys
Area: 20,451m²
Happy Arts & Crafts S.R.L.
Established: 2013
Location: Sibiu, Romania
Number of Employees: 62
Specialized in: wood toy manufacturing
Area: 3,000m²
Hape Education Supply (Songyang) Ltd.
Established: 2021
Location: Lishui, China
Number of Employees: 1,000
Specialized in: wood toy manufacturing
Area: 70,800m²
Happy Arts & Crafts (Lishui) Ltd.
Established: 2014
Location: Lishui, China
Number of Employees: 57
Specialized in: wood toy manufacturing
Area: 33,300m²
Happy Arts & Crafts (Ningbo) Co., Ltd.
Established: 1995/2002
Location: Ningbo, China
Number of Employees: 1,500
Specialized in: production of educational toys made of sustainable materials
Area: 58,600m²
