Since last December, Mr. Peter Handstein (Founder and CEO of Hape Group) has acted as the chair of Nottingham University Business School China’s (NUBS China) Advisory Board (AB), further deepening the exchanges between Hape and the University of Nottingham Ningbo, China.

In March and April, Hape welcomed two groups of teachers and students from the University of Nottingham Ningbo China, and were instantly infused with their vigorous youth and energetic vitality. Peter warmly led the groups on a visit of our major production and operation departments, – introducing to them the rigorous material selection and standard production processes in person. The teachers and students unanimously recognised Hape toys’ fine quality and safe production values after the visit and, moreover, after having some hands-on experience with the products themselves. In addition, Peter shared with them his experiences as a successful foreign businessman in China and the operational ways of multinational enterprises.

Later, in April, Peter was invited to attend the “Leadership Experience Sharing Session” at University of Nottingham Ningbo China, where he generously shared his practical experience and suggestions to middle managers of the university. Peter placed great emphasis on maintenance, regarding it as an important part of leadership: “sharing is caring.” he added. Over the decades, Peter has always attached great importance to making every employee of Hape feel like a member of a big family, cultivating a sense of identity, which is deeply imbedded in the daily operation of Hape Group.

College-enterprise exchanges breed great merits, without a doubt. On one hand, welcoming students with open arms, and allowing them to feel the actual production environment in person, is a great opportunity for both parties, bringing cutting-edge ideas to the enterprise in the meantime. On the other hand, sharing practical managerial experience to related faculties is conducive to improving educational management.

Hape firmly believes that the future belongs to children, and is invariably concerned about the education of the next generation. We are not only committed to designing and producing more quality educational toys to help foster a happy childhood, but also to contributing to quality education by working together with universities and educational institutions all over the world.