On November 5th, the Chaiqiao Primary School football team recorded a surprise and memorable victory against the Beilun District (Ningbo City) league champions, making history bringing joy to all involved. Later, on the 11th, Peter Handstein – founder and CEO of Hape Group – was invited to Chaiqiao Primary School’s annual football carnival, and had a great time playing with the little players.

“To make the world a better place than the one we received!” Following Hape Group Founder and CEO Peter Handstein’s long-held belief, Hape designated RMB 100,000 from its 5-million charity fund to subsidise Chaiqiao Primary School’s “Football Dream” project, enabling the purchase of football uniforms, professional instructors, funds for outings and competitions etc. The “Football Dream” project has greatly enriched the school children’s extracurricular lives during the pandemic time.

The little-known school football team is growing into a rising star on the football field, and their recent victory over the traditional top team in Beilun, is proof in their progress. Peter is very glad to see their achievements and very willing to help the young football players realise their dream.

Hape pays close attention to the growth of children and has been committed to creating a better world for the next generation since the day it was established. Charity is not only one simple activity however, it is more of a long-term mission that anchors on your actions year on year and your dedication to a given cause. One of our solutions is to take on more social responsibility in order to satisfy the public and maintain our plan for sustainable development. Ultimately, successfully nurturing the growth of children requires everyone’s attention and our combined efforts.

In addition, we always keep an eye on public welfare undertakings and on people in need. For decades, we have adhered to our original intentions, making donations of more than RMB 19,000,000 (in both products and cash) to people in need all over the world. In the future, Hape – as always – will stick to its original intention, strive to produce more quality toys to accompany children around the world, stress emphasis on the all-round growth of our next generation, endeavour to cultivate a better environment for them, and, in the meantime, promote Beilun (China’s first Child-Friendly District) to reach a better place in terms of its development and environment.