Girona, May 25th, 2022 Grupo Eurekakids and Hape Holding AG have signed an agreement for the acquisition of stake in Grupo Eurekakids by Hape.

Eurekakids is one of Europe’s largest distributors of educational toys with a growing presence in Latin America, China, East Europe and leading the Spanish market. Eurekakids has developed an attractive business model combining its own stores, franchise stores, on-line and wholesale distribution channels. This new agreement will bring Eurekakids to the next level and will help Hape to build a vertical business: from factory to store.

Part of the strategy for Eurekakids group is to rollout over 1000 point of sale (POS) pieces across stores worldwide within the next 5 years. To achieve this the group will invest over €10 m in the growth of regional warehouses and logistic centers. This will also improve product availability.

Eurekakids, Beleduc and Hape have the same roots and the same shared value: education! Make the world a better place for children and give young people around the world the possibilities to educate themselves through play-based learning.

Peter Handstein (CEO of Hape) said “After being in the toy and educational industry for over three decades, serving our business partners and helping them every day leads us to think: What do we want to achieve? We keep children at the heart of everything that we do, and we are committed to making, not just more products, but better products. With our further investment into Eurekakids we will support this development to the next level. We continue helping our children develop themselves as they play and learn their way into the future.

Eurekakids’ founders, Erik and Marta will continue leading and developing Eurekakids transformation from franchise to a worldwide multi-channel brand as members of Hape Holding Group. The management team will be enlarged to include

Oriol Sole as CEO. His business and financial expertise will help to develop and grow the business on a global scale.

About Hape
Founded in Germany in the 1980s, Hape Group is one of the world’s largest producers of toys made from sustainable materials. In 2021 Hape Group generated revenues of over €300m in over 100 regions and countries.

Hape is clearly dependent on the use of natural materials. Our products are both creatively designed and eco-friendly. A full line of bamboo toys takes advantage of the special properties of this highly renewable material. And in 2021 we added to this success with a carbon-negative collection of cork toys which were made in Portugal. In addition to using particular materials and methods, Hape seeks out people who bring a new sensibility to the process. A collaboration of international and local employees creates a global corporate culture with a particular understanding and respect for the world in which we live. Sustainability, education, innovation, and fun. The products of Hape represent the next generation.

For more information: www.hape.com

About Eurekakids
Founded in Girona, Spain in 2002, Eurekakids is one of Europe’s largest educational toy retailers. Eurekakids as a brand is well recognized by parents interested in the education and development of children from 0-10 years old for its high quality, predominantly wooden toys, innovative educational focus and orientation around family-shared moments.

Eurekakids has a leading position in its core retail markets in Spain (#1) Italy (#2), Portugal (#3) and a growing presence in East Europe, Asia, and Latin America.

Eurekakids has developed an attractive business model combining its own stores, franchise stores, on-line and wholesale distribution channels and Chain Sales to reach a network of more than 200 points of sale in 14 countries in 2021.

For more information: www.eurekakids.com